This establishing shot contains a lot of contextual
connotations. During the 1970’s America had a lot of issues with capitalism and
an insane obsession with money and materialistic items. This shot shows it well
as this it’s set in a shopping mall, Romero wanted to deal with the current
affairs and contextual scares America was going through at the time. You can
see the zombies walking through the shopping mall. This is suggesting that if
the obsession over money continues, we’ll end up like the zombies, basically
dead. During the shot, contrapuntal music is being played. It is a happy,
upbeat muzak that the zombies walk in time with. The music makes the audience
feel confused and manipulated which adds to the idea of horror – to shudder.
The shot is a high angle shot which makes the zombies look powerless; this may
be because they are slow moving monsters that are not usually as terrifying and
threatening as those which are fast. It could also mean that America is
powerless when it comes to the idea of capitalism as it has taken over their
minds.

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