Plot: A camera crew decide to go and investigate what is said to be the most haunted building in North America. They discover weird and demonic occurances during their stay, which in the end results in one of them becoming possessed.
What I liked:
The location of the trailer works well. It is a key convention of horror films that the location is creepy and gives an automatic sense of negativity, which this surely does. Something very effective in this trailer is the use of 'ARCHIVAL FOOTAGE', these labels adds to the realism of the film and the storyline because we are lead to believe that the recordings are genuine. I also liked the use of night vision camera effects, they add to the fear as conventionally, scary stuff happens in the dark. It also makes me feel uncomfortable when the camera goes all grainy as it's as if something is happening that we can see but they can't.
What I didn't like:
This kind of film has been done several times. A camera crew going to a scary place and one of them is affected by a scary creature, be it ghost, demon or monster. It has become slightly boring and conventional. This trailer is an example of the handheld camera that I don't really enjoy, they're filming looking for trouble, whereas in Cloverfield, they're filming and trouble unexpectedly comes. I also find the typography in this trailer a little bit uninspiring.
My Score: 5
Class Score: 6
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