Friday, 17 January 2014

Horror magazine front cover analysis 2


This magazine front cover uses the main cover image, main cover line, other coverlines and some general design techniques well but I feel the typography of the masthead let's the overall cover down as it takes away from the seriousness and fear that could have been successfully generated without the comical font of the masthead. The blood splashes in the corners work well as it conforms to the genre of horror and especially the subgenre that is being targeted on this front cover: zombie apocolypse. The main coverline "ZOMBIES", uses an extremely successful faded font. It is visible but you can see it's fading, this could represent our universe whilst its being possessed by zombies: still present, but slowly disappearing. The cover image is also a success as first, the audience is drawn to the zombie on the left and don't feel initimated as there is no mode of address, she's looking to the left and doesn't look particularly like a threat to us. Then, however, we are drawn to the zombie on the right who is looking directly at us and suddenly makes us feel threatened. The body horror of the zombies is done extremely well as it looks realistic and believable. The font of the masthead is red, so connotes the blood and danger of zombies and looks a bit like blood too as the dripping would suggest. It just looks a bit too bright and a bit comical for the otherwise, faded, classy look of the front cover. Even if the font was a shade of red like the blood in the corner and the font itself was like the "zombies", it may look better but as it's the usual masthead of all issues of Scream magazine they may want to keep its typical look to increase the public knowledge of its brand.
Fanzine - 1980s photocopied magazines sent between "hardcore" fans of the horror genre, and SCREAM recreates the home-made feel which is endearing to dedicated fans of the gory horror sub-genre. This is reflected with the word 'plus', it looks handwritten which would be appealing to this audience. Also, the three images look stuck on and photocopied. It looks handmade which would be appealing to this audience who like a low-quality, grainy 1980's horror films.

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