Horror magazine front cover analysis 1

This magazine front cover successfully portrays the genre of horror to its audience. It does this by the use of colour, font and the low angle shot of the frightening villain in the shot. The typography of the masthead is extremely eyecatching as the red connotes danger and the fire further shows the audience this. Also it could be saying that the character on the front is so destructive, powerful and scary that he's even causing the brand 'Empire' to deteriorate and burn. This magazine front cover uses primarily red and black with some white and gold. The red connotes danger and blood, the black connotes mystery and usually death but further backs up the danger connoted by the red. The white is probably used so the text stands out behind the red and black. The gold is used because of the tagline that states 'you and whose golden army?'. All of the gold that is used are things that you'd have to buy the magazine to find out e.g, the writing underneath the coverlines, "new pics and plot secrets revealed" and "five-star review inside", the tagline itself "first look! you and whose golden army" and the sticker on the right hand side "40 movies that will get you sex", all of these are things said to persuade you to buy the magazine and find out after purchasing. The gold may be used to add to the persuasiveness as it has connotations of wealth and winning and may persuade audiences to buy it. The stance of the character in the main image gives him power and makes the audience feel intimidated. There is direct mode of address in the shot which makes us feel like a victim. His fists are clenched and it looks like he's about to get violent towards us which victimizes us even further.